The Carry All Collection
For July
05/ 2020

In late 2018 frequent travellers and founders, Athan Didaskalou and Richard Li launched travel brand July. Their first product, a hardside spinner dubbed the Carry-On, was designed with the ethos of bringing greater design thinking to affordable, premium travel accessories. Shortly after the successful launch of the Carry-on, July partnered with Soft Serve to rapidly expand their collection into new categories. The flagship soft carry collection, the 3-piece Carry-All range, needed to both meet the needs of everyday carry whilst translating July’s travel DNA into fabric styles. The result is a bold and classic collection that embraces the trademarked cues of the hardshell luggage.

Each silhouette features multiple cargo zones for secure access, inside and out. The waistline detail has been transformed into a quick-access pocket - with two further pockets found within. Luggage pass-throughs allow for hands-free carry during travel and discreet padded laptop compartments for work on-the-go. Sized to be stowed while holding daily essentials. The Carry-All collection consists of a tote, backpack & weekender, each produced in 420D nylon twill with edge-painted black leather accents, inside and out. Subtle blind-stamped branding & gun-metal hardware reinforce July’s elevated travel vision.