Form and function through fabric
We are a full-service industrial design consultancy specialising in textile products.
Soft Serve Studio combines product design thinking with the traditional craft of sewing, creating soft products from a solid process.
Meet the team
Soft Serve Studio was founded by designers/mates Kaine Whiteway and Janis Lacey. The concept grew from the realisation that there must be a better way for businesses big and small to access soft goods specialists.
Design and development for your ... soft goods project textile products carry goods range start up accessories brand technical apparel travel innovation premium leather goods luggage collection Groundbreaking Backpack Concept
How can we help?
Utilise one or all of our services, we’ll adapt our process to your needs and budget.
Research
Design
Prototyping & testing
Development
Supply chain & QC
We know the ropes
Some of our clients
“Soft Serve get it. We’ve been working with them on a number of concepts and they’ve showed style and substance in their thinking. Looking forward to those same two things from future projects.”
“In a nutshell, the guys are amazing! They find the best manufacturing partners and develop meaningful relationships, enabling us to quickly create awesome products.”
“Working with Soft Serve has been a joy! They have a deep understanding of the soft-goods industry and competitive landscape and are creative thinkers! Their industry expertise, combined with their fun and easy-going personalities make them easy and enjoyable to work with. They’ve breathed new life into our product line and we’re heading into a new and innovative direction thanks to their input. We’d definitely recommend their services to anyone looking to level-up their bag & accessory programs!”
Let’s get started
Got a great idea or design challenge? Get in touch and we’ll get the ball rolling. Whether you’re a small brand just getting off the ground or an international leviathan, we’d love to hear from you.