The Story
Soft Serve Studio was founded in 2017 by long-term collaborators Kaine Whiteway, Janis Lacey and John Jaworski. The studio brings together like minded designers, makers and industry professionals under the one roof to provide a world-class resource for businesses to design, develop and manufacture soft goods.
Together we’ve accumulated over 40 years experience inside industry-leading brands including Crumpler, Rip Curl and Timbuk 2 and along the way, we’ve built an invaluable network of suppliers & manufacturers. Our industry knowledge combined with a flexible approach means we can quickly connect the right people to your project, making the best use of our resources to solve your design challenge.
Our People
Kaine Whiteway
Managing Partner
John Jaworski
Partner / Strategy
Morgan Munro
Industrial Design
Janis Lacey
Partner / Strategy
Steven Fisher
Director of Operations
Our values
“We work with organisations large or small, anyone who shares our belief in quality design.”
“We believe that all manufacturing should be ethical and all products sustainable.”
“We practice transparency and believe that open communication is the key to lasting relationships.”
