Our award-winning studio has delivered innovative soft-goods solutions to brands worldwide

The Story

Soft Serve Studio was founded in 2017 by long-time collaborators Kaine Whiteway, Janis Lacey and John Jaworski. After years designing for some of the world’s leading soft goods brands, we came together to create the kind of studio we wished we could have worked with — one where good products are built on solid process. We bring together a network of talented people with shared values and complementary strengths. The studio is built to flex — working across projects big and small, always with care, clarity, and a focus on doing things properly.