Travel is about to get a whole lot smoother with Australian luggage brand, July.

Over the past year, Soft Serve Studio has joined forces with the Melbourne-based luggage maker. We’ve worked to grow the range in both soft and hard-goods, all in the name of streamlining your travel experience.

Launched initially as an online-only business, July has recently taken the wraps off their flagship retail store in Melbourne’s Emporium. Created with the same clean lines and muted palette as the cases, all sizes & colours of hard-case and packing cells are on show. The store also hosts The Window Seat, a free event series inviting travel experts to share their know-how and travel secrets.

Proving they’re onto a winning formula, July have just secured a huge round of funding, led by Strandbags. The $10.5 Million boost will help take the vision overseas to Singapore, Korea and China.

If you’re in Melbourne like us, head down to Emporium to see the July experience in person - or jump on july.com

July
Emporium Melbourne
287 Lonsdale Street
Melbourne, Australia