A3 Daily Tote
A3 Daily Tote
For memobottle
10/24
Designed and produced for memobottle, this tote was built around a simple idea: design an everyday tote bag that is slim, refined and designed to fit the iconic memobottle. With memobottle’s ethos of effortless carry without disrupting your look, we knew that when it came to designing the tote, it had to live up to those same values—clean lines, smart details, and a polished silhouette that complements the memobottle. The result is a bag that feels just as streamlined and intentional as the bottles it was built to carry.
The starting point was all about fit. memobottle’s slim, flat shape is one of a kind, so we set out to design internal organisation that holds each memobottle size perfectly in place. Not too tight, not loose—just right. Getting that detail spot-on became the foundation for the rest of the bag. From there, we worked closely to make sure every choice—from fabric to finishing—supported that same level of precision and ease. We tested a range of materials before landing on one that strikes the right balance between structure and softness. It holds its shape, keeps a clean silhouette, and still feels relaxed enough for everyday use.
