Pool Side

Pool Side
For R.M.Williams
11 / 24

One project of a longstanding, integrated creative partnership with R.M.Williams, understated by design, this capsule range builds on a larger strategy—expanding the brand’s interpretation of Australian life. Drawing on the charm of classic country motels and the iconic Australian road trip, it offers a distinctly R.M. vision of summer—long drives, sunburnt signage, and taking a dip. It’s an opportunity to celebrate the iconic imagery of the brand in a bold way, combined with an attention to detail and quality materials. It's a subtle shift in perspective, casting a fresh light on the R.M story.