it’s tempting to ease into the new year but there are wins to be made by starting new product developments now.
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For Curve Cycles- 11.2019
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The Travel Brief is a slick everyday backpack/brief from Henty. It’s packed with innovative features and it’s live on Kickstarter from today.
Over the past year, Soft Serve Studio has joined forces with the Melbourne-based luggage maker
Soft Serve has a new home
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After more than 12 months of development, we’re excited to see the Curve Rocket Pooch officially unveiled at this year's Race to Rock.
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The AR 20 is the first pack to utilize LCP technology and the fiber has the team at Arc’teryx excited. Gord Rose spoke with us on the new fibre and the story of what it took to develop it into a fabric.
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For Villager Supplies - 07.2019
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We’re beyond excited to have Nessie join the Soft Serve family as Technical Developer.
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There’s something unsettling about the overlapping of futuristic innovation and retrofuturism that’s occurring this year.
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For the Australian Open - 02.2019
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In a recent article by Hypebeast, they highlight the influence of streetwear, street culture and luxury brands and credit them for upping the quality and design of standard hardware
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A research and forecasting document specifically for the soft goods market.
To celebrate here’s a hypnotic video of how a zip works. Put it on loop, sit back and relax.
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When I discovered the ‘How I built this with Guy Raz’ podcast I was hooked. My interest peaked, even more, when the AWAY: Jen Rubio podcast hit my feed. It did not disappoint.
it's worrying to see that Australian designs are consistently bizzar, but reassuring to see that it's a worldwide phenomenon.
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The rise in popularity of the tote isn’t slowing down. Even our co-founder Kaine has recently adopted one as his daily carry.
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After a two-year stint in San Francisco as part of Bay Area natives Timbuk2, John is back in Melbourne and we are over the moon to have him join the team.
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Designing soft goods is like baking a cake. You start with a lot of different ingredients that need to be combined in the right order and blended together to make a perfect product.
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Whilst outer fabrics are what first come to mind when you think about designing a sustainable pack, laminates and interfacing are often a greater challenge to source.