For the Australian Open - 02.2020
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Insights on the things, ideas and people that are shaping the carry industry
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We’re stoked to have Georgia join the Soft Serve family as Junior Industrial Designer.
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At last months Outdoor Retailer sustainability emerged as a genuine headline topic for both brands and the media.
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For New Model - 03.2020
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At last months Outdoor Retailer sustainability emerged as a genuine headline topic for both brands and the media.
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it’s tempting to ease into the new year but there are wins to be made by starting new product developments now.
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For Curve Cycles- 11.2019
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The Travel Brief is a slick everyday backpack/brief from Henty. It’s packed with innovative features and it’s live on Kickstarter from today.
Over the past year, Soft Serve Studio has joined forces with the Melbourne-based luggage maker
Soft Serve has a new home
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After more than 12 months of development, we’re excited to see the Curve Rocket Pooch officially unveiled at this year's Race to Rock.
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The AR 20 is the first pack to utilize LCP technology and the fiber has the team at Arc’teryx excited. Gord Rose spoke with us on the new fibre and the story of what it took to develop it into a fabric.
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For Villager Supplies - 07.2019
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We’re beyond excited to have Nessie join the Soft Serve family as Technical Developer.
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There’s something unsettling about the overlapping of futuristic innovation and retrofuturism that’s occurring this year.
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For the Australian Open - 02.2019
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In a recent article by Hypebeast, they highlight the influence of streetwear, street culture and luxury brands and credit them for upping the quality and design of standard hardware
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A research and forecasting document specifically for the soft goods market.
To celebrate here’s a hypnotic video of how a zip works. Put it on loop, sit back and relax.
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